Document (#21314)

Author

Laursen, J.V.

Title

Somebody wants to get in touch with you : search engine persuation

Source

Database. 21(1998) no.1, S.42-44,46

Year

1998

Abstract

Looks at some of the ways Web pages are designed to improve their ranking by Internet search engines. This is known as search engine persuation (SEP) and it has added a new obstacle to eliminating junk and obtaining successful search results. SEP methods include: taking advantage of ranking principles, abuse of the meta tag which describes the page, misusing the meta tag on the Netscape browser which indicates numbers of other pages linked to that page, and the growth of companies offering to improve ranking

Theme

Suchmaschinen

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