Document (#28498)

Author

Beckedahl, M.

Title

Online-Kampagnen : Das Netz als Forum politischer Öffentlichkeit

Source

¬Die Google-Gesellschaft: Vom digitalen Wandel des Wissens. Hrsg.: K. Lehmann, M. Schetsche

Imprint

Transcript-Verlag : Bielefeld

Year

2005

Pages

S.103-112

Abstract

Das Internet bietet neue Möglichkeiten, politische Kampagnen mit wenigen Mitteln zu realisieren. Bürgerinitiativen und Nichtregierungsorganisationen (NGO) nutzen mittlerweile ebenso das Netz, um auf ihre Anliegen aufmerksam zu machen, wie Parteien und Firmen. Eine der erfolgreichsten Netzkampagnen der letzten Jahre war zweifellos die Howard-Dean-Kampagne im US-amerikanischen Vorwahlkampf der Demokraten: Nie zuvor wurden so konsequent das Inter net eingesetzt und neue Wege ausprobiert. Gerade die Offenheit der Kampagne, in der die Unterstützer über das Internet eingebunden waren und dadurch die Kreativität einer vernetzten Gemeinschaft genutzt wurde, setzte Maßstäbe für künftige Kampagnen. Partizipation und Transparenz wurden zu neuen Leitbildern in Bottum-up-Prozessen, die das Internet ermöglicht. Sie werden die Form von Kampagnen nachhaltig verändern. Als »The Rise of Open Source Politics« bezeichnete Micah L. Sifry in der November-Ausgabe des US-Magazins The Nation die neue Art der Kampagnenführung. Vorbild sind die offenen und kollaborativen Arbeitsstrukturen, die Freie Software wie das Betriebssystem Linux, aber auch die Wikipedia erfolgreich machen.

Theme

Internet

Field

Kommunikationswissenschaften

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