Document (#31750)

Author

Jeevan, V.K.J.
Padhi, P.

Title

¬A selective review of research in content personalization

Source

Library review. 55(2006) no.9, S.556-586

Year

2006

Abstract

Purpose - To provide a selective bibliography in the emerging area of library content personalization for the benefit of library and information professionals. Design/methodology/approach - A range of recently published works (in the period 1993-2004), which aim to provide pragmatic application of content personalization rather than theoretical works, are discussed and sorted into "classified" sections to help library professionals understand more about the various options for formulating content as per the specific needs of their clientele. Findings - This paper provides information about each category of tool and technique of personalization, indicating what is achieved and how particular developments can help other libraries or professionals. It recognises that personalization of library resources is a viable way of helping users deal with the information explosion, conserving their time for more productive intellectual tasks. It identifies how computer and information technology has enabled document mapping to be more efficient, especially because of the ease with which a document can be indexed and represented with multiple terms, and confirms that this same functionality can be used to represent a user's interests, facilitating the easy linking of relevant sources to prospective users. Personalization of library resources is an effective way for maximizing user benefit. Research limitations/implications - This is not an exhaustive list of developments in personalization. Rather it identifies a mix of products and solutions that are of immediate use to librarians. Practical implications - A very useful source of pragmatic applications of personalization so far, that can guide a practicing professional interested in creating similar solutions for more productive information support in his/her library. Originality/value - This paper fulfils an identified need for a "review of technology" for LIS practitioners and offers practical help to any professional exploring solutions similar to those outlined in this paper.

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