Document (#32058)

Author

Universität der Bundeswehr München / Forschungsgruppe Kooperationssysteme

Title

Social networking services : Zwischenbericht: Erste Ergebnisse der Umfrage zur privaten Nutzung von Social_Networking_Services (SNS) in Deutschland

Source

http://www.kooperationssysteme.de/wordpress/wp-content/uploads/sns-umfrage_final.pdf

Year

2008

Abstract

Social_Networking_Servicessind Anwendungssysteme, die ihren Nutzern Funktionalitäten zum Identitatsmanagement (d.h. zur Darstellung der eigenen Person i.d.R. in Form eines Profils) zur Verfügung stellen und darüber hinaus die Vernetzung mit anderen Nutzern (und so die Verwaltung eigener Kontakte) ermöglichen. Die Umfrage lief vom 03.12.2007 bis zum 31.01.2008. Ziel war es, die private Nutzung von SNS in Deutschland (mit 24 Fragen) näher zu untersuchen, um erstmalig eine nicht kommerzielle, unabhängige und umfassende Übersicht zur Social_Networking_Nutzung in Deutschland zu erhalten. In verschiedenen Blöcken wurden unter anderem folgende Themen abgefragt : - Häufigkeit der Nutzung von SNS - Anzahl an Kontakten in einzelnen SNS - Wer initiierte den Kontakt - Wie werden die Funktionen in den SNS genutzt - Wie ist die Meinung der Nutzer zu Werbung in SNS und zur Weitergabe von Profildaten aus den SNS an Dritte - Mögliche Grunde fur einen Austritt aus einem SNS - Erfolgsfaktoren der SNS: Warum wird ein SNS bevorzugt genutzt - Allgemeine Fragen zur Internetnutzung und zur Demografie

Content

Vgl.: www.kooperationssysteme.de.

Theme

Internet

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