Document (#37010)

Author

Levy, S.

Title

In the plex : how Google thinks, works, and shapes our lives

Imprint

New York, NY : Simon & Schuster

Year

2011

Pages

V, 424 S

Isbn

978-1-416-59658-5

Abstract

Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters-the Googleplex-to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers-free food and dry cleaning, on-site doctors and masseuses-and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? It stumbled badly in China-Levy discloses what went wrong and how Brin disagreed with his peers on the China strategy-and now with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

Content

The world according to Google: biography of a search engine -- Googlenomics: cracking the code on internet profits -- Don't be evil: how Google built its culture -- Google's cloud: how Google built data centers and killed the hard drive -- Outside the box: the Google phone company. and the Google t.v. company -- Guge: Google moral dilemma in China -- Google.gov: is what's good for Google, good for government or the public? -- Epilogue: chasing tail lights: trying to crack the social code.

Footnote

Deutsche Übersetzung als: Googlenomics : Wie Google denkt, arbeitet und unser Leben verändert. Heidelberg, Neckar ; mitp/bhv ; 2011. Rez. in: JASIST 62(2011) no.12, S.2540-2543 (C. Leslie)

Theme

Suchmaschinen

Object

Google

Location

USA

Area

Informationswirtschaft

LCSH

Google (Firm)
Google
Internet industry / United States

RSWK

Google

BK

06.74 / Informationssysteme
54.08 / Informatik in Beziehung zu Mensch und Gesellschaft
54.01 / Geschichte der Informatik
71.43 / Technologische Faktoren <Soziologie>
05.20 / Kommunikation und Gesellschaft

DDC

338.7/6102504

GHBS

KNZ (FH K)

LCC

HD9696.8.U64

RVK

SR 760

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4. Reischl, G.: ¬Die Google-Falle : die unkontrollierte Weltmacht im Internet (2008) 0.29

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5. Levy, S.: Google inside : Wie Google denkt, arbeitet und unser Leben verändert (2012) 0.26

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