Document (#41314)

Author

Schultz, S.

Title

¬Die eine App für alles : Mobile Zukunft in China

Issue

[18.01.2016].

Source

http://www.spiegel.de/wirtschaft/unternehmen/messenger-apps-wie-china-die-mobile-zukunft-erfindet-a-1071815.html

Year

2016

Series

Spiegel online / Wirtschaft

Abstract

Chat-Systeme werden zu Service-Plattformen für alles: Hunderte Millionen Chinesen organisieren bereits ihren Alltag über das Messenger-Programm einer Pekinger Firma. Facebook, Google & Co eifern dem neuen Konkurrenten hektisch nach. Chat war gestern. Die großen IT-Konzerne bauen ihre Messenger-Dienste zu Service-Plattformen aus. Ziel ist es, Apps von Unternehmen wie Uber oder der Hyatt-Hotelkette überflüssig zu machen und möglichst viele Aktivitäten von Verbrauchern im eigenen Datenuniversum zu bündeln. Vorreiter des neuen Multimilliardenmarkts ist das chinesische Unternehmen Tencent.

Theme

Internet

Object

WeChat
Weixin
Tencent

Location

China

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