Document (#9238)

Author

Rowley, J.

Title

Marketing information systems

Source

Aslib proceedings. 46(1994) nos.7/8, S.185-187

Year

1994

Abstract

Examines the changing role of marketing information systems (MKIS). Identifies the types of questions to which MKIS need to respond and the range of types of MKIS systems

Theme

Information Resources Management

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