Document (#9717)

Author

Klank, H.J.

Title

Ganz neue Perspektiven : elektronische Katalogsysteme als Werkzeug für Marketing und Vertrieb

Source

Cogito. 11(1995) H.1, S.23-26

Year

1995

Abstract

Erfolgreiches Marketing ist einerseits die konsequente Ausrichtung des eigenen Unternehmens an den Erfordernissen des Marktes - und andererseits der Wille, mit Kreativität, Mut und zielgerichtetem Handeln immer wieder auch Neuland zu betreten, um die Chance zu haben, insgesamt oder auf Teilgebieten der erste und dem Wettbewerb eine Nasenlänge voraus zu sein. Dies gilt nicht nur für neue Produkte, sondern genauso auch für den Einsatz neuer Möglichkeiten und Verfahren in der Mearktbearbeitung. Zum Beispiel für elektronische Kataloge

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