Document (#33028)

Author

Zhang, J.
Dimitroff, A.

Title

¬The impact of metadata implementation on webpage visibility in search engine results : part II

Source

Information processing and management. 41(2005) no.3, S.691-716

Year

2005

Abstract

This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementation were identified. How these factors affect webpage visibility in a search engine results list was examined in an experimental study. Findings suggest that metadata is a good mechanism to improve webpage visibility, the metadata subject field plays a more important role than any other metadata field and keywords extracted from the webpage itself, particularly title or full-text, are most effective. To maximize the effects, these keywords should come from both title and full-text.

Theme

Suchmaschinen

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3. Donlan, R.; Cooke, R.: Running with the devil : accessing library-licensed full text holdings through Google Scholar (2005) 0.14

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4. Blank, I.; Rokach, L.; Shani, G.: Leveraging metadata to recommend keywords for academic papers (2016) 0.13

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5. Najaftorkaman, M.; Ghapanchi, A.H.; Talaei-Khoei, A.; Ray, P.: ¬A taxonomy of antecedents to user adoption of health information systems : a synthesis of thirty years of research (2015) 0.12

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