Document (#33033)

Author
Zhang, J.
Dimitroff, A.
Title
¬The impact of webpage content characteristics on webpage visibility in search engine results : part I
Source
Information processing and management. 41(2005) no.3, S.665-690
Year
2005
Abstract
Content characteristics of a webpage include factors such as keyword position in a webpage, keyword duplication, layout, and their combination. These factors may impact webpage visibility in a search engine. Four hypotheses are presented relating to the impact of selected content characteristics on webpage visibility in search engine results lists. Webpage visibility can be improved by increasing the frequency of keywords in the title, in the full-text and in both the title and full-text.
Theme
Suchmaschinen

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