Document (#34912)

Author

Böhringer, M.
Richter, A.
Koch, M.

Title

Awareness 2.0 - Ein Anwenderbeispiel von Microblogging im Unternehmen

Source

Information - Wissenschaft und Praxis. 60(2009) H.4, S.209-213

Year

2009

Abstract

Microblogging ist eines der gegenwärtig am stärksten diskutierten Themen im Internet. Die zunehmende Verbreitung von Diensten wie z.B. Twitter zur Teilung von Informationen mit anderen Anwendern, lässt die Frage aufkommen, welchen potentiellen Nutzen Unternehmen daraus ziehen können. In der vorliegenden Fallstudie stellen wir einen Early Adopter vor, der ein eigenes Unternehmens-Microblogging-System eingeführt hat. Dabei beschreiben wir, wie Microblogging im professionellen Kontext zur Anwendung kommen kann. Zusätzlich gehen wir allgemein auf die (zunehmende) Bedeutung von Enterprise Microblogging ein.

Area

Informationswirtschaft

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