Document (#36023)

Author
Hotopp, D.
Willecke, L.
Title
twitter als Werkzeug des Online-Marketings : Richtlinien für erfolgreiches Twittern
Source
Information - Wissenschaft und Praxis. 61(2010) H.6/7, S.419-422
Year
2010
Abstract
Dieser Beitrag stellt eine Einschätzung der Nutzung des Online-Marketing-Werkzeugs twitter in Marketing-Strategien von Unternehmen dar und verfolgt das Ziel, in Form von Richtlinien, Faktoren für erfolgreiches Twittern aufzuführen. Diese sollen dazu beitragen, Unternehmen, die über eine kommerzielle Nutzung der Microblogging-Plattform nachdenken, bei der Strategie-Entwicklung, der aktiven Teilnahme und der nachhaltigen Pflege eines twitter-Profils zu unterstützen. Die im Zuge der Projektarbeit durchgeführten Experteninterviews mit bereits twitternden Unternehmen und daraus gewonnene Einblicke sollen Einschätzungen aus der Praxis und damit eine Ergänzung der Erkenntnisse aus der Literaturrecherche aktueller Literatur ermöglichen. Die in zehn Punkten zusammengestellten Richtlinien, visuell zusammengeführt in einem twitter Marketing Circle, widmen sich der drei zentralen Strategiephasen und ermöglichen in ihrer Prägnanz eine praktisch veranlagte und individuelle Adaption.
Object
twitter

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